Wekify

Four strokes, one W

Four strokes forming a W, each in its own color — separate products that together form one company.
Strokes
4
Colors
Clay · Amber · Blue · Teal
  • Clay
  • Amber
  • Blue
  • Teal

What the mark means

  • 01

    The W is built, not typed

    Four independent strokes that add up to one letter — separate products, each its own thing, that together form one company.

  • 02

    Each stroke has its own color

    Different people, different needs, different products — none collapsed into one uniform thing.

  • 03

    The handoff at each joint

    Each stroke shifts into the next at the joint — like language passing forward, and how a product ecosystem should connect.

  • 04

    The palette tells the story

    Warm clay and amber on the community side. Cool blue and teal on the tools side. The mark moves from one to the other, like Wekify itself.
Four strokes, one W | About Wekify